http://www.prnewswire.com/news-releases/multi-platinum-singer-songwriter-and-entertainer-toby-keith-signs-bottles-of-wild-shot-mezcal-at-york-area-wine--spirits-store-129823358.html
I thought that this news release we the most reader friendly of all that I have posted. It wins the award fr best into sentence.
"Superstar Toby Keith will bring his Wild Shot Mezcal to York today and sign pre-purchased bottles at the PA Wine & Spirits Store, Crossroads Shopping Center, 351 Loucks Rd., York from 3:00 p.m. to 4:30 p.m."
This is informative and it immediately pulls in the reader. This first sentence is followed by multiple quotes explaining the event. This was a great way to add personality to the article, which allows readers and fans of this singer to relate to the event. The goal of this news release was to shine some positive light on the singer Toby Keith and to get fans to attend the event. The article was successful in this case, as I was reading I even became interested, and I am not much of a country singer fan.
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