http://www.prnewswire.com/news-releases/store-brands-pack-sharp-savings-for-back-to-school-new-market-basket-study-shows-129821708.html
I found this news release lacked personality and interest. To put it bluntly, there was no story. This is the opening sentence for the article.
"With kids back in the classroom and summer fading, a new survey looked at supermarket prices of 40 common back-to-school items and found that shoppers could pocket savings of more than one-third if they purchased store brands products instead of national brands."
This seems to be incredibly unimportant information. Keep in mind that about 90% of readers decide to continue reading an article based on whether or not the first sentence pulls them in. To be honest I think that it is commonly known that buying generic brands over well known brands can save you money. So why did this get printed? Probably because of our country's poor economic situation, and it is the "in thing" to talk about how much one person can save on normal household items if they shop in the right place. But who really cares about saving money on pencils. Most of us compare the prices in the store and purchase the cheapest products. When buying school supplies for your kids, purchasing high quality brands don't seem to be a concern.
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