http://www.globenewswire.com/newsroom/news.html?d=232399
This news release is also a school supply related topic, but it is much more successful. The article jumps right in and explains the topic. "Newport News Shipbuilding Donates More Than 22,000 School Supplies to Hampton Roads Students." This is some good PR for Newport News Shipbuilding. Everyone likes to here about businesses helping the community. They also made sure that the company name was the first sentence in the article, this was a smart move on their part. With PR it is important that the business is the focal point, that way people remember that it was Newport News Shipbuilding who donated time and money for the community.
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