Tuesday, September 27, 2011

Final News Release


To:                  Chosen Newspaper


Subject:         The Frame Dames Expand to Offer Art Supplies



The Frames Dames News Release

FOR IMMEDIATE RELEASE


The Frame Dames Expand to Offer Art Supplies

Sarah Ford and Ann Hare, owners of The Frame Dames, fill the art supply void in St. Johnsbury and surrounding areas.

“We are trying to supply St. Johnsbury with some basic art supplies,” Ford said.  “Our art supply section is constantly expanding due to the helpful suggestions of our customers.”

Sarah Ford and Ann Hare opened The Frame Dames on June 18th. “In just three months of business we have attracted new many customers. 25% of our customer base is new, and we hope to attract more new customers to our store,” said owner Sarah Ford. “We now hope to cater to local artists by stocking our shelves with top name art supplies.” 

“We are, first and foremost, a custom picture frame shop,” Ford said. “However, we hope that local artists will come to us and purchase their supplies here, instead of driving to Montpelier, Littleton, or Burlington.”

The Frame Dames also special orders supplies for individual customers in need of a specific product and have been compiling art packages for students. “If an art teacher needs supplies for an upcoming class we can provide the needed materials, bag them and sell them as a unit directly to the students to make things as easy as possible,” Ford said.

The Frame Dames location is at 418 Railroad Street in downtown St. Johnsbury. Their store hours are Monday-Friday from 9:30-5:30 and Saturday from 9:30-1:30.

FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721

Final Fact Sheet

THE FRAME DAMES
418 RAILROAD ST.
SUIT 2, ST. JOHNSBURY, VT. 05819
(802) 751-8721


Fact Sheet

FOR IMMEDIATE RELEASE                                 FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721


The Frame Dames Expand to Offer Art Supplies

What:              Sarah Ford and Ann Hare, the owners of The Frame Dames in St. Johnsbury, are expanding their store products to now offer art supplies.
                         
                          “We hope to fill the art supply void in this area, by providing top brand art supplies at our store location,” owner Sarah Ford said.

Who:                Sarah Ford and Ann Hare opened The Frame Dames on June 18th.

“In just three months of business we have attracted many new customers. 25% of our customer base is new from, and we hope to attract more new customers to our store,” said owner Sarah Ford. “We now hope to cater to local artists by stocking our shelves with top name art supplies.” 

Where:           418 Railroad Street, St. Johnsbury.

When:             Monday-Friday, 9:30-5:30
                          Saturday, 9:30-1:30

 Why:               “We are trying to supply St. Johnsbury with some basic art supplies. Our art supply section is constantly expanding due to the helpful suggestions of our customers.”
                                   
                                                                                                — Sarah Ford, Owner
                                                                                                     The Frame Dames

Persuasive Speech: Eat Organically


GABRIELLE BENZIE
Media communications: Speech
Organic Food in America
[INTRODUCTION]
I.              What is organic? [PAUSE] According to the USDA all products that are stamped with the “100% organic seal” are those in which “every ingredient in the product was raised and harvested in an organic environment.”
II.            Today our food is full of harmful pollutants and farm chemicals that are denaturalizing the basic nutrients that a human must consume.
III.         Through much research I have found this to be true, and have come to the agreement that the consumption of organic products is a necessity to human health.
IV.          Today I will inform you of why Americans should eat organically in order to improve their health and their environment.
V.            I will introduce the risks of eating commercially, the steps Americans must take in order to achieve an organically healthy life, and the benefits that naturally healthy food can offer.
I will first introduce the risks of eating commercially.


[BODY]
I. Americans must be aware of their eating habits and its effects.
A.          Fast food meals are food of choice for most Americans.
1.     According to Eric Schlosser, the author of Fast Food Nation: the Dark Side of the All American Meal “Americans now spend more money on fast food than on higher education, personal computers, computer software, or new cars.”
2.     In an article published by the Organic Consumers Association it was stated, “more than 60 per cent of American adults and 13 per cent of children and adolescents are classified as overweight or obese.”
B.        Health risks, are not just the over advertised fast food corporations, but also the abundance of pesticides and chemicals added to our daily food.
1.     Janet Hull stated in an article that, “there are over 14,000 man-made chemicals added to our American food supply today.”
2.             The United States Environmental Protection Agency stated that, “laboratory studies show that pesticides can cause health problems, such as birth defects, nerve damage, cancer, and other effects that might occur over a long period of time.”
Secondly I will inform you of the steps that Americans must take in order to achieve an organically healthy life.
II.            As individuals you can choose many ways to be organic.
[READ AS LIST]
A.   Avoid all fast food restaurants, they may seem convenient at the time but the cost of health is more important.
B.    Read the labels on food products before purchasing them, you may be surprised by what is hiding.
C.    Plant your own food if possible even if it is a simple tomato plant, fresh always beats commercial.
D.   Lastly, educate yourself and others of the importance of buying organic food, especially produce, in order to make the need for organic food nationally recognized.
Thirdly I will illustrate the benefits that naturally healthy food can offer.
III.         The reasons for eating organically are unbeatable.
            [READ AS LIST]
A.   Organic foods limit your exposure to toxic and synthetic pesticides.
B.          They limit the use of harmful herbicides in our environment.
C.    By eating organic food you will demote unhealthy fast food corporations that seem to put a label on our country and our citizens.
D.          And, to establish an overall healthier, non-toxic, way of living.
With all of this being said, take action in your life; be healthy by eating organically.
 [CONCLUSION]
             In conclusion.
I.              Eating organically will improve the health of our society and our environment.
II.            Now that you are knowledgeable of the risks of commercial products, the steps to eating organically and the benefits of eating organic food, take action.
III.         Choosing what to eat is a decision made by billions of people around the world, so why not choose what you should eat?


Tuesday, September 20, 2011

News Realease Activity

LYNDON, VT- The Vermont Symphony Orchestra will perform at Lyndon State College at 7:30pm on Thursday, Sep. 29.

The Orchestra will perform composed works by Mozart, Honegger, Haydn and a special world premiere of Dark Mountains, composed by Robert Paterson.

Tickets are available at Lyndon State College, Green Mountain books in Lyndonville, Catamount Arts in St. Johnsbury and flynntix.org, (802)-86-FLYNN.

The performance is sponsered by Lyndon State College, Passumpsic Savings Bank, and VPR.

The Frame Dames: Fact Sheet


THE FRAME DAMES
418 RAILROAD ST.
SUIT 2, ST. JOHNSBURY, VT. 05819
(802) 751-8721


Fact Sheet

FOR IMMEDIATE RELEASE                                 FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721


The Frame Dames Expand to Offer Art Supplies

What:              Sarah Ford and Ann Hare, the owners of The Frame Dames in St. Johnsbury. are expanding their store products to now offer art supplies.
                         
                          The store hopes to fill the art supply void in this area, by providing top brand art supplies at their downtown store location.

Who:                Sarah Ford and Ann Hare opened The Frame Dames on June 18, 2011 in downtown St. Johnsbury. In just three months of business, they have become the to-go frame shop in this area. They now hope to cater to local artists by stocking their shelves with top name art supplies. 

Where:           418 Railroad Street, St. Johnsbury.

When:             Monday-Friday, 9:30-5:30
                          Saturday, 9:30-1:30

 Why:               “We are trying to supply St. Johnsbury with some basic art supplies. Our art supply section is constantly expanding due to the helpful suggestions of our customers.”
                                   
                       Sarah Ford, Owner
                       The Frame Dames

The Frame Dames: News Release

 
To:                  janeQReporter@newspaper.com


Subject:         The Frame Dames Expand to Offer Art Supplies



The Frames Dames News Release

FOR IMMEDIATE RELEASE


The Frame Dames Expand to Offer Art Supplies

Sarah Ford and Ann Hare, owners of The Frame Dames, fill the art supply void in St. Johnsbury and surrounding areas.

“We are trying to supply St. Johnsbury with some basic art supplies,” Ford said.  “Our art supply section is constantly expanding due to the helpful suggestions of our customers.”

Sarah Ford and Ann Hare opened The Frame Dames on June 18, 2011 in downtown St. Johnsbury. In just three months of business, they have become the to-go frame shop in this area. They now hope to cater to local artists by stocking their shelves with top name art supplies.

“We are, first and foremost, a custom picture frame shop,” Ford said. “However, we hope that local artists will come to us and purchase their supplies here, instead of driving to Montpelier, Littleton, or Burlington.”

The Frame Dames also special order supplies for individual customers in need of a specific product and have been compiling art packages for local students. “If an art teacher needs supplies for an upcoming class we can provide the needed materials, bag them and sell them as a unit directly to the students to make things as easy as possible,” Ford said.

The Frame Dames is located at 418 Railroad Street in downtown St. Johnsbury. Their store hours are Monday-Friday from 9:30-5:30 and Saturday from 9:30-1:30.


FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721

Wednesday, September 14, 2011

PR Newswire: Good News Release

http://www.prnewswire.com/news-releases/multi-platinum-singer-songwriter-and-entertainer-toby-keith-signs-bottles-of-wild-shot-mezcal-at-york-area-wine--spirits-store-129823358.html

I thought that this news release we the most reader friendly of all that I have posted. It wins the award fr best into sentence.

"Superstar Toby Keith will bring his Wild Shot Mezcal to York today and sign pre-purchased bottles at the PA Wine & Spirits Store, Crossroads Shopping Center, 351 Loucks Rd., York from 3:00 p.m. to 4:30 p.m."

This is informative and it immediately pulls in the reader. This first sentence is followed by multiple quotes explaining the event. This was a great way to add personality to the article, which allows readers and fans of this singer to relate to the event. The goal of this news release was to shine some positive light on the singer Toby Keith and to get fans to attend the event. The article was successful in this case, as I was reading I even became interested, and I am not much of a country singer fan.   

Globe Newswire: Bad News Release

http://www.globenewswire.com/newsroom/news.html?d=232401

This news release was almost asking to be skipped over by most readers. The first sentence was composed of more than 60 words! That is about 40 words over the acceptable number. The sentence was so long that I had to read it a few times over in order to understand the content. Rather than the company's name sticking in my mind it was wondering when the sentence was going to end. This should be something to avoid when trying to pull in readers and keep them reading. 

Globe Newswire: Good News Release

http://www.globenewswire.com/newsroom/news.html?d=232399

This news release is also a school supply related topic, but it is much more successful. The article jumps right in and explains the topic. "Newport News Shipbuilding Donates More Than 22,000 School Supplies to Hampton Roads Students." This is some good PR for Newport News Shipbuilding. Everyone likes to here about businesses helping the community. They also made sure that the company name was the first sentence in the article, this was a smart move on their part. With PR it is important that the business is the focal point, that way people remember that it was Newport News Shipbuilding who donated time and money for the community.

PR Newswire: Bad News Release

http://www.prnewswire.com/news-releases/store-brands-pack-sharp-savings-for-back-to-school-new-market-basket-study-shows-129821708.html

I found this news release lacked personality and interest. To put it bluntly, there was no story. This is the opening sentence for the article.

"With kids back in the classroom and summer fading, a new survey looked at supermarket prices of 40 common back-to-school items and found that shoppers could pocket savings of more than one-third if they purchased store brands products instead of national brands."

This seems to be incredibly unimportant information. Keep in mind that about 90% of readers decide to continue reading an article based on whether or not the first sentence pulls them in. To be honest  I think that it is commonly known that buying generic brands over well known brands can save you money. So why did this get printed? Probably because of our country's poor economic situation, and it is the "in thing" to talk about how much one person can save on normal household items if they shop in the right place. But who really cares about saving money on pencils. Most of us compare the prices in the store and purchase the cheapest products. When buying school supplies for your kids, purchasing high quality brands don't seem to be a concern.

Tuesday, September 6, 2011

The Herald Gazette

There was an article in the Herald Gazette which highlighted Maine State Governor LePage. The article focuses on the fact that the Gov. will no longer be attending a trade mission to Chile and Brazil which he was to be the leader of. He states in the article that he is no longer going because, "it is incumbent that I attend to these [supplemental budget] matters here in Maine." A colleague states that she, "appreciates the governor's focus on our state's fiscal matters...[and] while the governor will not be able to attend, his administration will still benefit from the mission..."

This article seemed to have a heavy vote toward promoting Lepage as a responsible and dedicated governor. The article seemed to be littered with people praising LePage's decision to stay in Maine. Which does seem important, but the article seemed to be more focused on LePage's dedication to the state rather than a simple public statement that he would not be attending the trade mission. I felt as though his PR agents used this opportunity to gain some popularity votes from Mainers. 

The Washington Post

In yesterday's paper there was an article about President Obama's political standing. "In the latest poll, just 20% say nation is headed on the right track." The article goes on to say that voters are finding shortcomings in President Obama's economic promises, but then it begins to compare Obama's current popularity standings to that of Reagan and Clinton during their midterm setbacks, and how they were able to bounce back once election time started. It then compares George W. Bush's low popularity toward the end of his second term to Obama's, stating that Bush's popularity never bounce back.

I think this is directly tied to PR. Currently there are many people who are not happy with Obama's progress, but by comparing him to some well liked presidents such as Reagan and Clinton, Obama can be seen in the same political light as them. Then the article contrasts Obama's popularity with Bush's at them end of his term. This gives Obama the appearance of having more popularity votes than Bush, which many of us can say is a good thing.  

The Bangor Daily News

In the September 1, 2011 Bangor Daily Newspaper, there was an article titled "9-11 Report Worries Collins." It highlights U.S Senator Susan Collins concern for homegrown terrorism. She states, "The Homeland Security Committee first sounded the alarm about homegrown terrorism five years ago, during my chairmanship, and has held more than a dozen hearings on the topic." She also states, "As the result of our investigations, we learned that some individuals within the United States...are being inspired by al-Quaid[a]."

This is linked to PR because it is promoting Collin's views to protect our nation and the wellbeing of U.S citizens.  She is promoting goodwill between herself and the public. People like to know that they are being taken care of, or in this case protected.