Good Ads

Ad #1:
This ad is for Marvin Windows and Doors. This ad has a good balance between visual aspects and text. They used a luxurious photo to catch the viewer's eye, and use a Venn Diagram to explain the concept behind it. The text is seen at the bottom and provides more information. This gives the viewer the option to read further. A successful ad is one that can be understood without text. This ad can work both ways.

Ad #2:
This ad is another that works well because it is eye catching and clever. The ad is for finding a cure for cancer, by riding in a bike race that raises money. The focus of the ad is a photo of the back of a biker, this is coupled with a header that reads, "Chances are you've been sitting on a cure for cancer." This really grabs the reader's attention and makes them think. Again, this as is simple and affective.

Ad #3:
This ad has characteristics in it that is commonly used in advertisements, convenience and pleasure. The ad is for the Green Mountain Coffee, "brew over ices" K-cup. The header reads, "Summer. (now available at home)" This ad is so simple and so successful. It has a header and a illustration of a used coffee. There is more info at the bottom, but the image and the header do the job. This ad couples too things that the majority of people like, summer and home.