Bad Ads

Ad #1:
This ad is for Bose Wave Music System. This ad is lacking success in one big way. The header is written in a way that sounds negative. "No. It won't make your morning coffee, but it might make your day." To me this is introducing the product to the viewer by saying that it isn't "great" but it's "okay." The ad should stand out, and make the audience want to buy the product because it is "great!" They should come out and say that something like, "You think your coffee wakes you up? Well check this out."

Ad #2:
This ad is for an engagement ring that is made for sporty, outdoor enthusiasts. They ring is supposed to withstand getting beaten around. The biggest problem with this ad is that it lacks adventure. It shows a woman paddling her kayak on a lake. This doesn't seem to give this ring justice. A better approach would be to have a woman rock climbing and zoom in on her ring against the rough rock. This would immediately show the viewer what this ad is about, rather than having them read through a bunch of text. Simple is always more effective when it comes to advertising.

Ad #3:
This ad was for an artist that specializes in pointillism. Which is when you draw or paint something using only small dots. This ad is too wordy and it doesn't showcase the art enough. The art should be that focal point, with some basic information at the bottom. Looking at this ad makes me want to turn the page. There is too much text and not enough visual aspects.